Every time that the world has been in a crisis, like we are now, cinema has always found a way to attract audiences. First, it was sound, then colour, then widescreen, then it was 3D, surround sound, and then 3D again. It's never for the audience's enjoyment, usually just for the money.
It's not that I'm an opponent of 3-D, the technology of James Cameron's Avatar is amazing, but I just feel it's being overused. A recent example would be the Clash of the Titans remake - originally not meant to be shown in 3-D, because it wasn't shot in 3-D. However, because Avatar made a bagillion dollars at the box office, it was converted to 3-D. This is very, very, very bad. The full effect doesn't show and seems gimmicky, with things popping out of the screen here and there, a bit like an old William Castle film.
A lot of studios have noticed the surge in 3-D and have put more 3-D films into production. Dreamworks has announced that it will only make 3-D films from now on, even in its live-action films. These trends have oversaturated the market with 3-D, and it's hard to find a film at the cinema that isn't in 3-D.
Perhaps I'm biased, because I wear glasses and I don't recieve the full 3-D effect, but perhaps we can hope that this is a surge in 3-D, akin to the 50s and 80s fad.
I like puns. That's what she said.
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